The Tourism Division examines consumer trends to help you better understand the vacation experiences sought by visitors and identify potential markets for attracting more visitors to Alberta.
Enhance your understanding of consumer-based intelligence and potential markets with the latest tourism research and reports.
Industry Sector Studies
Examine developments or impacts of specific activities or sectors that influence the tourism industry.
Development Opportunities Studies
Examine various inventory resources and analyze existing and potential demand for tourism related activities/experiences or specific regions.
For more information, contact the Research and Innovation Branch
Last reviewed/revised: March 9, 2015