Canadian Market Potential Studies
Canadian market potential studies attempt to measure current and future potential of regions or metropolitan centers in Canada as source markets for visitors to Alberta.
2013 Market Potential Studies
There is growing emphasis on encouraging more visitors to experience varied vacation destinations available in rural Alberta.
Potential Demand for Rural Vacation Experiences in Alberta by Residents of Alberta
The Potential Demand for Rural Vacation Experiences in Alberta by Residents of Alberta contains information intended to increase the number of urban Albertans travelling in rural Alberta to participate in tourism vacation experiences.
For more information, contact the Research and Innovation Branch
Last reviewed/revised: March 9, 2015